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Advertising on Instagram is a great way to reach people who are interested in your products or services. They're also a great way to get a large audience but don't have the budget for you to advertise on TV or radio. Running Instagram ads is an important step when marketing your business online. Whether it's a small or large business, running ads on Instagram can help you make more sales and increase your profit margin.
Therefore, running Instagram ads is a great way to grow your brand, but it's hard to get started.
In this blog we'll look at the top strategies for advertising on Instagram and how to do it successfully. Scroll down and know some strategies for running the best Instagram ads possible.
Know Your Target Audience
Instagram ads are different from traditional advertising because they're targeted. This means that you know exactly who will see your ad and how many times it will run before being seen by other users. It's important that you choose the right targeting tools when creating an Instagram ad so that it will be seen by the right people.
If you’re promoting your brand, getting ahead and knowing who your target market is would be the best asset that you’ll have when marketing your products/services. It is important to know where you should expose your brand to that would give you efficient targeting. Through this, you’ll get a deeper understanding of what your ideal audience type is, which would be an advantage for you when running your advertisements. Know your people, know your scope, so that no ad spent budget goes to waste.
Know Your Audience’s Interests
This is usually the problem with business owners when running an Instagram advertisement. Most of the ad spent budget goes to waste because they’re running it without the complete knowledge about their target audience. For example, you’re running a skincare business and everyone is focused on having a glass skin. As a business owner, would you rather launch a knee whitening lotion than a facial serum and moisturizer? If I were you, I would launch the latter. This way, you’ll be able to use your money for the ads in a right way, that hopefully, would bring more clients to you.
Create a Captive Visual Advertisement
People’s attention span is extremely short. If you present someone with a very plain visual, it is most likely not to be picked among 20 (or even 50 to 100 choices). This is where the importance of creativity goes in. Making an attractive ad would maximize your link clicks and increase your page visits which eventually becomes another “buy now” moment for your customers.
Tip: When running ads, let the visual do the talking, not the texts on it :)
Be Straightforward to Your Customers
Advertisements are always inclined with time. This means, there’s only a specific timeline for your ads to show up and get noticed by the users on Instagram. This is why being straightforward and concise is important when running ads. Always make sure that your ad would be time-worthy for your audience or else they won’t bother to look deeper into it even for a second. Give value and provide interest to your audiences to maximize your ad potential.
Ok, now you have all the basic information about how to run Instagram ads. I hope this will be helpful and let your business quickly grow on instagram!